$95.00
1y63a/3
Commoditization and the Strategic Response
Author:
HOLMES, ANDREW
Title:
Commoditization and the Strategic Response
Publisher:
Gower Publishing 2008
Description:
Imperial octavo, illus glossy heavy boards, black & white lettering to spine, xviii + 223pp, VG+ (sl bruising to extrems, moderate to heavy fading to spine & boards- otherwise NF)
Keywords:
commodities commoditization commoditisation business workforce marketing strategy IT
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