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xxrni127273

The Fall of Advertising and the Rise of PR



Author:

RIES, AL & RIES, LAURA

Title:

The Fall of Advertising and the Rise of PR

Publisher:

HarperCollins 2002

Description:

Octavo hardcover (VG+) in d/w (VG+); our specials have minimal description to keep listing them viable. They are at least reading copies, complete and in reasonable condition, but usually secondhand; frequently they are superior examples.Ordering more than one book will reduce your overall postage cost.

Keywords:

advertising PR public relations advertisement business

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